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…with over 13.three billion Naira already supplied to ladies owned companies in Africa, Entry Financial institution is placing its weight behind supporting Nigeria’s feminine entrepreneurs. 

LAGOS, February 18, 2020 — The W Initiative, residence to over 12 million feminine prospects, has launched a brand new TV advert marketing campaign to create consciousness on the W energy mortgage -a product specifically designed for its ladies owned Companies. 

The TV advert marketing campaign encapsulates the imaginative and prescient of the Financial institution to empower ladies from all walks of life by encouraging them to make the most of the W energy mortgage to develop and maintain their companies. 

The marketing campaign which has been unveiled on digital platforms and broadcast on TV in a sequence of high-profile commercials, options two lead characters: Woman W performed by famend singer Aituaje (Waje) Iruobe and Tolu T performed by actress and On-Air persona, Omotunde (Lolo1) Adebowale. Each girls appear to be at reverse ends of a string as Waje, the go-getter who jumped on the W energy mortgage, seized the chance supplied by Entry Financial institution to develop her enterprise shortly however Lolo1 saved procrastinating.

“We’re letting the world know that we’re dedicated to giving ladies entry to finance stated Ayona Trimnell, Coordinator, ‘W’ Initiative, Entry Financial institution. “Quite a lot of monetary establishments discuss the talk- there are a variety of programmes on the market however truly offering the funds is difficult and froth with many obstacles. With excessive rates of interest, different boundaries to entry, so many ladies companies can not thrive. 

In a rustic the place virtually 50% of entrepreneurs are ladies, we can not afford to comb this enormous alternative beneath the carpet. This TV Advert clearly reveals Entry financial institution is placing a stake on the bottom and we’re dedicated to making sure that girls have entry to finance.”

The W Energy mortgage TV Advert marketing campaign additionally showcases the numerous advantages attributed *to* being a member of the W neighborhood. These advantages embody numerous capability constructing initiatives and networking alternatives. 

Click on HERE to look at video or watch beneath.


Established in 2014, the W Initiative is a one-stop centre for all of Entry Financial institution’s ladies

empowerment choices. Beneath the Initiative, taking part ladies and their households have

entry to a variety of privileges together with entry to loans and credit score services as effectively

as entry to the ‘W’ neighborhood through which they’ll get insights on household issues and finance.

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